Betty Sulty-Johnson has experience in sales, project management and distribution in the audiovisual and film industries. She has a Master 2 D2A in Audiovisual Law, Economics and Management specialising in audiovisual marketing and distribution from INA - Paris1 Panthéon-Sorbonne via the CNAM ESVE business school. After spending 10 years in the UK, she co-founded and directed the first festival dedicated to the promotion of Black women's work in front of and behind the camera from 2005 to 2009: Images of Black Women Film Festival in London. In France she has worked for France Television Distribution, 100% Distribution and Lagardère Studios in their respective audiovisual distribution departments. She joined the TRACE media group in 2017 and created the audiovisual distribution structure called TRACE Content Distribution specialising in the sale of Afro urban content rights. She has been a member of the jury of pan-African festivals such as Black Star International Film Festival in Ghana, Nairobi Film Festival in Kenya, Durban Film Festival in South Africa and Affrif Film Festival in Nigeria among others.